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Gothic and Lolita Brands of Marui One Move to the Marui Annex Building

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Well, it has finally happened. Marui One, a huge department store chain in Japan, has downsized its gothic store by moving 7 floors’ worth of shops onto 2 of a slightly bigger building. They can now be found on the 6th and 7th floor of the Marui Annex building in Shinjuku, which also houses the Wald 9 cinema on its top floors. Here’s the Annex site.

ImageNot all stores made the cut, with the likes of Nude’N’Rude clothing and Moi Meme Moitie no longer available. The brands that did make it are now crammed into considerably smaller floorspace. The store has come to closely resemble Laforet Harajuku, except instead of being banished to the basement, we are required to ride several escalators up. Let’s have a look at some of the brands still on offer.

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Gorgeous dresses and pirate chic from Alice and the Pirates, a Baby the Stars Shine Bright spinoff brand.

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h.Naoto is still there along with gouk and Mint Neko, which ranges from around 3600 for a t-shirt to over 30000 for a jacket complete with pyramid shaped, cat engraved buttons. All of these brands can be found here.

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Jane Marple is there with the bold prints that remind me of wallpaper and upholstery from a bygone era.

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Gorgeous gothic handbags and wallets from Artherapie, that will cost you as much as a designer brand in western countries.

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A view of the 6th floor stores.

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Assorted alternative footwear that ranges from Doc Martens, those see-through rip off Doc Martens boots they sell in Camden Lock Market in London, to some of Japan’s own brands. There’s definitely still a good selection.

 

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Acryl Closet and Putumayo displaying their wares.

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A cake store in the corner of the 6th floor, where a weary loli can sit down and rest before lugging her bags of shopping home. Also known as the only store in the building where you can actually afford to buy something without selling a kidney first.

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The Kera shop on the 7th floor.

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A beautiful evil eye from the unimpressed shop staff, or a consumer whose shopping experience I was ruining. I didn’t stick around long enough to find out because surprise surprise they don’t want you taking pictures inside, as a much braver shop girl pointed out to me later. Unfortunately for her, it was after I took the last one. The KGB have trained me well.

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Of course, no gothic department store would be complete without the loli juggernauts Baby The Stars Shine Bright and Angelic Pretty. Pinks and pastels galore.

 

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Also found on the 7th floor is Animega, a mecca of manga and anime merch, and even a few cosplay items, and Village Vanguard – my absolute favourite store filled to the brim with miscellaneous crap, all of which you wish you owned. All in all, the Marui downsize is sad, but the new setup is still better than nothing.  With the prices, however, I’d suggest waiting for the January or June sales, when you can get up to 70% off. Or head to Closet Child, where you can find the same brands second hand and A LOT, but that’s a whole other blog post.

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